Ms Lim Seow Hui

Director, Startup Development Division
Enterprise Singapore

Seow Hui is currently the Director of Startup Development Division in Enterprise Singapore. Prior to that, she spent 5 years heading a team in the Corporate Planning Unit of then-SPRING where she worked with teams to develop the organisation’s strategic map and KPIs with Balanced Scorecard and also supported management in the representation of Singapore at international fora on SME-related policies development such as ASEAN and APEC SME Workgroups. She was also involved in supporting SMEs’ growth in the Printing and Electronics Industry when she joined then-SPRING in 2008.

In Seow Hui’s current role, she works closely with partners such as govt agencies, VCs, investors, accelerators and incubators to generate vibrancy in the startup community and create a conducive environment for startups to grow in Singapore. In recent years, Singapore’s startup ecosystem has grown significantly in terms of activity, vibrancy and diversity. Over the past decade, entrepreneurial activity in technology sectors has increased, with the number of tech startups in Singapore growing to 3,600 in 2019. Singapore has witnessed success and notable exits / acquisitions including Quantum Inventions (acquired by German automotive giant Continental AG in 2018) and RedMart (acquired by Alibaba in 2017). As Singapore turned towards an innovation-led economy in the new phase of growth, the role that startups play will gain even more significance. Enterprise Singapore will continue to grow the Singapore startup ecosystem into a global hub.