As the Assistant Director of SMEs Go Digital team in IMDA Sectoral Transformation Group, Eunice leads the team
responsible for development and industry partnerships of various initiatives under SMEs Go Digital programme,in the digital transformation of the SME sectors in Singapore.
Eunice has 20 years of professional experiences in digital initiatives and projects specifically in the domains of international trade facilitation, logistics and other sectors. This includes many years of experiences in the private sector fulfilling various leadership roles overseeing business development and project implementation portfolios covering global markets.
Before joining IMDA, Eunice led Crimsonlogic’s TradeXchange and Public Account Business Development teams in driving the digitalisation of Singapore’s trade facilitation processes, and other flagship public projects together with key agencies including Singapore Customs and IDA.
Eunice holds a Bachelor’s degree in Economics and Management, Diploma in Business Studies, Marketing and a certification in Scrum Product Owner.