Ms Serene Sia

Managing Director, ASEAN
Autodesk Asia Pte Ltd

Serene Sia is Autodesk’s Managing Director for ASEAN, responsible for driving Autodesk’s business strategy and market expansion across all sales channels, and accelerating subscriber growth for the company’s extensive portfolio of 3D design solutions.

Serene has over 25 years of sales and leadership experience in the software industry across the Asia Pacific. As a female leader in the technology sector, Serene is regularly invited to speak and champion for women within the technology sector. Serene was also selected for Singapore’s Top 100 Women in Technology in 2020, an award which recognizes and celebrates inspiring women who have made significant contributions to the tech industry.

Serene joined Autodesk from Oracle Corporation where she was the Vice President of Cloud Platform Sales, and also the Country Managing Director in Singapore.

Prior to her tenure at Oracle, she was the Managing Director at Presence of IT Asia, where she was responsible for operations and leadership across all business units in Asia. Prior to that, she was Area VP, Enterprise Strategic Sales, APAC, at Salesforce, responsible for strategy and execution of Top and Strategic Accounts within the region.

Prior to joining Salesforce.com, Serene was Managing Director for SAP Malaysia and Brunei, responsible for all business functions and business groups, including Enterprise and SME software and services. She managed a team of over 130 dedicated sales, business development and solution professionals, while overseeing the company's operations and driving revenue for the Malaysia and Brunei markets. Serene was also formerly Vice President Strategic Accounts for SAP South East Asia, managing the largest and highest revenue producing accounts in the region.