Ms Yean Cheong

Executive Director

Yean Cheong is currently the Executive Director of SGTech, starting from December 2020.

Yean is an international C-suite marketer, digital strategist and change catalyst with 20+ years of experience working in diverse industries and cities across the Asia Pacific.

An early digital catalyst, Yean was part of the start-up team of Travelocity-owned online travel company Zuji, that pioneered travel-tech eCommerce and democratised real-time travel booking across APAC in early 2000.

In 2017, she was recognised by Campaign Asia as one of the Outstanding Technology Leaders in the "Women Leading Change Awards" for women who have ignited positive change by introducing new technology to the marketing and media industry.

Returning from her 8-year stint in Australia to join IPG Mediabrands, the media innovation division of Interpublic Group in 2011, Yean held multiple roles at the company and started as their APAC's Chief Digital Head.

Yean then headed up Cadreon, the advertising-tech unit of IPG Mediabrands, in APAC from its inception. She oversaw its expansion into all IPG markets across APAC, developing and delivering consumer-centric integrated digital solutions, combining data, programmatic media, search, mobile and social, to help brands and advertisers reach and engage their audiences via on-target communication touch-points.