Best Adoption - Enterprise

Singapore Airlines

Company Profile:

The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group that is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity.

Product Description:

The Cabin Crew Digital Ecosystem, comprises:

1. Mobile apps

  1. Crew App for flight & operational admin tasks
  2. Crew Journey App for individual learning & development
  3. 1SQ app for management updates & company news
  4. BEST (Beyond Excellent Service through Technology), onboard app for personalised passenger servicing

2. Backend systems

3. Wearables

The use of tech such as mobile, cloud, AI, optimisation, composite architecture & IoT enables delivering measurable outcomes in an agile and cost-effective manner.