The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group that is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity.
The Cabin Crew Digital Ecosystem, comprises:
1. Mobile apps
- Crew App for flight & operational admin tasks
- Crew Journey App for individual learning & development
- 1SQ app for management updates & company news
- BEST (Beyond Excellent Service through Technology), onboard app for personalised passenger servicing
2. Backend systems
The use of tech such as mobile, cloud, AI, optimisation, composite architecture & IoT enables delivering measurable outcomes in an agile and cost-effective manner.